The company required an overhaul of their existing website. The user journey was not efficient, with too many steps being required for a customer to successfully purchase a product. In addition, customers were not able to effectively purchase products via their mobile phones, which led to frustration amongst potential customers.

The company was also experiencing issues with loading content through their existing CMS and required an option that improved the speed at which they could do this.

Through the implementation of Magento 2 – a leading enterprise-class e-commerce solution – Tangent Solutions was able to provide improved web technologies, access to 3rd party extensions and most importantly, mobile responsiveness. In addition, Tangent implemented a new theme to improve the look and feel of the website and restructured the navigation to optimise for sales on the website.

The website was also moved to Microsoft Azure which greatly improved the speed of deployment and scalability of the website and reduced the time to load new products.

The overall website performance has improved. Shooting Stuff now also has the ability to better scale for increased demand on popular shopping days. Customers are now provided with a simpler journey for purchasing their products and can do so from both their desktop and mobile phones.