When Investec launched their new app in 2012, it was one of the only banking apps that allowed customers to trade on the JSE directly from their mobile phones.
When connecting with distinct brands on different scales, access to information and the privilege to develop insights, which lead to strategically planned answers, is key.
When a bank claims to be ‘for the people’ how do they follow through with a strategy that proves they are truly ‘for the people?’
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